What Makes A Great Logo?
The 5 characteristics of an effective logoYour company’s logo is a significant element of your corporate visual identity. It’s a main representation of your brand and helps make your company easily identifiable. When developing your logo, keep in mind the following 5 key characteristics.
Your company’s logo is a significant element of your corporate visual identity. It’s a main representation of your brand and helps make your company easily identifiable. When developing your logo, keep in mind the following 5 key characteristics.
A memorable logo is distinctive and be easily recognized in a few seconds. It should have a unique quality or style that accurately portrays your business perspective. Simple elements help make a lasting impression which will help your company stand out from the crowd. Anything overly complicated runs the risk of being easily forgotten.
A versatile logo looks equally good across a variety of media and applications. It should be able to be scaled at any size and work equally well in black, white or color. Think about all of the various applications needed; from signage, billboards, posters, brochures, business cards, your website and social media profiles. Keep in mind that certain design elements like thin lines and script fonts don’t scale well at small sizes. A overly intricate logo can become indistinguishable when scaled down.
A relevant logo is appropriate and pertinent to your organization. It should have meaning that relates to your company, industry and intended audience. Keep in mind that your personal preferences may not appeal to your customers. Make sure your logo’s color palette, font usage and overall tone and style communicates to your audience and is targeted to reflect your business.
A timeless logo and brand will endure for many years. Trends and fads tend to come and go, but your logo should not be so trendy that it will look outdated in a short amount of time. Make sure you create a logo that can stand on it’s own so you won’t have to go through the effort and cost of redoing your logo if it starts to look out-of-date.
Does your logo meet these criteria?
We can help design an awesome logo for your business that’s memorable, versatile, relevant and timeless.