Is your website working for you or against you?
Since your website is, in essence, your 24/7 salesperson, it’s important that it’s working to meet your goals. Most potential customers will visit your site first before initiating contact, so it’s one of the first impressions of your brand and plays a critical role in customer acquisition.
If you are reading this article, you probably already have some inkling that your website needs adjusting. This list of indications can help you solidify your reasoning and determine if now is the right time to invest in redesigning your site.
When evaluating the effectiveness of our client’s websites, we typically review 4 critical areas:
STRATEGIC Reasons To Redesign Your Website
Your site does not clearly explain what your company does and what types of products and/or services you offer.
You want to reach a new target audience.
The content on your site is outdated.
Your business and/or industry has evolved, but your site hasn’t.
You want to convert more site visitors into leads.
The overall purpose of your website has changed.
Your site does not serve your company's strategic or marketing objectives.
TECHNICAL Reasons To Redesign Your Website
Your website has technical features that don’t work properly.
Your site is not optimized for mobile visitors.
Your site loads very slow.
Adding and editing content to your site is currently a difficult process.
You need to add new functionality and features to your website.
Your website is build on outdated technology.
Your website is not optimized for search engines.
You need to integrate your site with external software.
UX Reasons To Redesign Your Website
Users are leaving your site soon after they’ve found it.
Visitors having a hard time finding the info they want on your site.
Your website navigation is clunky and confusing.
There is no clear hierarchy to to content on your site.
Your forms or checkout process is too complicated.
AESTHETIC Reasons To Redesign Your Website
Your current website looks and feels outdated.
The colors, fonts and images on your website do not accurately reflect your brand.
The visual elements on your website are not consistent.
Your site does not stand out against your competition.
You are embarrassed to show people your website.
What’s next?
We know that it can be intimidating to start on a website redesign project, especially if you haven’t gone through the process many times. The good news is that we are ready to help you through it. We have been designing and developing websites for over 20 years and know exactly what to do every step of the way.
We can help determine if you need just a minor “refresh” or a complete rebuild, and provide a custom blueprint for implementing and executing your new site.
It all starts with a complimentary, no obligation consultation.