Increase your brand recognition with the right corporate colors.

by | Jun 25, 2015 | Design

Choosing your corporate color palette should not be an afterthought. The right color combination can be strategically used to make your brand stand out and plays a huge role in your audience’s perception of your business. Selecting the appropriate colors for your visual identity should not be solely based on your personal preferences. An firm understanding of your target audience will help you determine what will work best.

Difference colors evoke different emotions. Use them to your advantage to help convey the right message to your target audience.

Warm Colors:

Warm colors in the red, orange and yellow families generate an energizing and exciting effect. They evoke feelings of passion, positivity and enthusiasm.

RED

Strength
Passion
Love
Excitement
Power
Urgent

ORANGE

Jovial
Extroverted
Energetic
Social
Friendly
Confidence

YELLOW

Cheerful
Optimistic
Hopeful
Warm
Bright
Joyful

Cool Colors:

Cool colors in the blue and green and purple families are more reserved and tend to evoke a calming and relaxing effect. They evoke feelings of professionalism and trustworthiness.

GREEN

Positivity
Tranquility
Quiet
Growth
Health
Nature

BLUE

Peaceful
Clean
Thoughtful
Trustworthy
Dependable
Integrity

PURPLE

Wealth
Success
Regal
Dignified
Creative
Wise

Neutral Colors:

Neutral colors when used on their own evoke a sense of sophistication and elegance. When used in combination with warm or cool colors creates a modern feeling and can help tone down a brighter color scheme.

GRAY

Balance
Neutrality
Calmness
Steady
Reserved
Elegance

BROWN

Solid
Safety
Reliable
Practical
Earthy
Sturdy

BLACK

Bold
Powerful
Mystery
Strength
Formal
Dramatic

WHITE

Purity
Innocence
Spacious
Goodness
Sterile
Simplicity

Need help choosing your corporate colors? Contact Pixelosity Design for a consultation.